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M BY RIEKA INOUE は2018年春夏コレクションからスタートした、日本のモデストファッションブランドです。

Modest Fashionとは、控えめ、謙虚を意味するModesty からきており、肌の露出が少ないファッションを意味します。



M BY RIEKA INOUE started from 2018 Spring/Summer Collection, as a Japanese Modest  Fashion Brand.

Modest Fashion comes from MODESTY, It means fashion with less exposure of the skin.

Although origin was started from Muslim,

But now, we can enjoy it with borderless. Even if Muslim or not Muslim.

It is spreading in the world as a new fashion category.



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